Friday, December 31, 2010

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VENTURE CAPITAL PROGRAM.

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...
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...


P R E M E N D A
TO CREATE ONE MILLION COMPANIES

AND AT LEAST ; two million jobs.

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http://emprenda.blogspot. com /
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Monday, December 27, 2010

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Friday, December 17, 2010

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The Ten Commandments of evangelist Kawasaki.



December 17, 2010
... Entrepreneurs
The ten commandments "evangelist" of activities ... as admin His blog, "Changing the world " [How to Change the World], is one of the most visited web strategy. Following is a summary of the "Ten Commandments" for Kawasaki: 1. Give respect, and not money. "As venture capitalists"
Zaragoza - http://soyemprendedor.org/

The Ten Commandments of evangelist Guy Kawasaki entrepreneurial activities



The Ten Commandments of evangelist Guy Kawasaki entrepreneurial activities

When Guy Kawasaki talks about innovation in business does so from the perspective of someone who has over 25 years experience in the matter-a history that the amiable investor and entrepreneur says he is full of ups and downs. After studying psychology at Stanford and completed a MBA at the University of California (UCLA), Kawasaki, born in Hawaii, became the second "evangelist" of Apple Computer software. His work, from 1983 to 1987, was to convince people to create software for the Macintosh. He fondly remembers his fellow visionaries Apple as individuals, motivated and probably "the largest collection of eccentrics in the history of California, but later broke the record Google ".
After leaving Apple, Kawasaki opened their own businesses, as well as be a consultant, author and venture capitalist. He wrote, among others:
The Macintosh Way, Rules for Revolutionaries , Selling the Dream
and, more recently,
Reality Check.
Today, with 54, Kawasaki frequently heard plans submitted to it by the founders of new technology companies in the offices of his venture capital firm, Garage Technology Ventures. In Portfolio Garage specific technologies are outsourcing logistics activities and the renewable energy sector, among others, although Kawasaki admits that the company has not yet made a major discovery that makes it off, Apple or Google. In 2008, the businessman launched Alltop, a free site that uses RSS to add, by subject, the latest of thousands of websites and blogs. His blog, "Changing the world" [ How to Change the World
] is one of the most visited web strategy.

Following is a summary of the "Ten Commandments" Kawasaki:

1. Offer

sense, not money. "As venture capitalists," Kawasaki said, "we deal with many companies que, por norma, nos dicen aquello que creen que nos gustaría oír: cómo ganar dinero. Según mi experiencia, la mayor parte de las empresas fundadas sobre el concepto de ganar dinero suelen fallar. Atraen el tipo equivocado de socio y de empleado". En lugar de eso, dice, el emprendedor debe preocuparse por hacer que su producto o servicio signifique algo más que la suma de sus componentes, y del dinero que podrá ganar. Kawasaki llamó la atención sobre las zapatillas aeróbicas de Nike dirigidas al público femenino, y cómo la empresa hizo de ellas algo más que sólo "dos piezas de algodón, cuero y goma producidas en condiciones relativamente sospechosas en Extremo Oriente". Con una publicidad inteligente in showing how women have always been judged and evaluated, Nike took a set of raw materials of $ 2.50 and became a symbol of efficiency, power and liberation. The company produces meaning through shoes. Large companies are generators of meaning. " There is no doubt that Apple did that with the Mac, with iPhone and other devices. 2. Work with a mantra, not a mission . Bland, generic statements about the company's mission - "to provide quality products and superior services for our customers and the community through innovative leadership and partnerships" - are good only for the consultant hired to develop, said Kawasaki. Instead, opt for brevity, and define yourself by what you meant for the customer. Nike offers an "authentic athletic performance" FedEx promises "peace of mind." So that everyone, inside and outside the company, are united around the same purpose, explain the reason for the company and how it meets the needs and desires of customers.

3. Skip

curves. Innovation is more difficult than just being a little ahead of the competition on the same curve. "If your company makes printers daisy The next step is the introduction of Helvetica in a different font size. Your goal should be to 'jump' to the production of laser printers, "said Kawasaki. It is easier to do in some companies than others. The employer said that in the days before refrigeration, the ice industry was formed by People who picked up ice in cold climate regions using horses, sleds and saws to 'harvest' the ice during the winter months. In 1900, a total of 4,536 tons of ice produced in this way. Then came the era of ' Ice 2.0 ': factories producing ice appeared anywhere. The' Iceman 'gave the product in shops and homes. Finally, we reach the era of 'Ice 3.0': the home refrigerator.

Clearly none of those who harvested ice got into the business of production in factories, just as none of the factories was introduced in the refrigerator industry. This is explained by the fact that "most companies are defined by what he does," Kawasaki said, "and not the 'profit generated for the customer." True innovation is always that we skip the curves and not when we strive to improve by 10% or 15%. "

4. Work with unique designs . Introduzca características que no se queden en lo trivial. Kawasaki citó una de las ideas que considera más innovadoras: las sandalias Fanning Reef, que traen un abridor de botellas incorporado a la suela. Hay diseños igualmente inteligentes, como el de la linterna BF-104 de Panasonic, que puede usar pilas de tres tamaños diferentes. De ese modo, las personas no tendrán dificultad en escoger una pila entre los diferentes tamaños que suelen tener en casa. Hay diseños que son completos, porque no se limitan solo al producto: ofrecen también soporte y servicio. La elegancia también es fundamental, dice Kawasaki. "Toda empresa debería tener un CTO:  Chief Taste Officer , o director taste, '"he said. Nor can miss the excitement." Good products produce strong emotions: think of Harley Davidson, the Macintosh ".

5. Do not worry about creating a perfect product . This do not mean a bad product, but that "innovation can contain elements not very good," said Kawasaki. Twitter has a lot of mistakes, but is changing the habits of the people. The first Mac had a lot of things that needed improvement, but would set out how the future of personal computing, and did not need to wait long for that.

6.

Polarize people. Whenever you try to be all things to all sorts of people just falling into mediocrity, "said Kawasaki. The Toyota Scion xB, with its style "square" may seem ugly to some people, but for the fans is great. The TiVo is successful, despite going crazy with anger to the advertising industry.

7. Do not prevent sprout flowers. paraphrase Mao, Kawasaki said he did not know where it will emerge a flower, so we simply allow it to grow. Innovations can attract customers and unexpected contingencies. What happened with a skin cream "Skin-so-Soft" from Avon, which ended up being success as a mosquito repellent. Rule number 1, Kawasaki said, is "to get money. Rule number 2: find out who is buying their product. Ask these people why they are buying and give other reasons to buy. That's much easier to ask why people are not interested and then try to change their way of thinking. "

8. Renew, rejuvenate always. Never stop improving your product or service. Hear ideas from consumers. It is not easy, Kawasaki says, because the innovator or entrepreneur should always ignore the advice of the negative and fools, for whom almost everything is impossible. Once this is done when the product reaches the consumer's hands, it's time to start getting feedback. 9. Choose your niche . Find your place, insisted Kawasaki. He then presented a simple graph of X and Y coordinates to the four quadrants where the variables were "Exclusivity" and "Value." A product or service need not be unique to create value. So it was said, how Dell got market share by selling computers. In the lower left quadrant of the graph placed several dotcom Kawasaki emerged in the late 90's without any special ones in relationship with others. They were low-value businesses and uninspired. Already in the upper right quadrant were the exclusive products and services and high value. There was the company's online service Fandango movie tickets and the Clear card company, which can expedite the passage of users for airport security. "The upper right is the most coveted market," he said. "There is no production of meaning. It is also where you make money, is history."

10. Follow the 10-20-30 rule always be trying to convince a venture capitalist. In other words, use no more than 10 PowerPoint slides, restrict his speech to 20 minutes and use a font size 30 in your presentation (to keep it simple). The purpose of such presentation is not coming home with a check in hand, he said, but to avoid "being discarded."

Kawasaki added one more item for all innovators, and a mea culpa . "Do not let the fools get you down," he said, citing a series of statements following well-known people who usually look askance at the new technologies. This was the case of the president of IBM, Thomas Watson, who in 1943 estimated the total size of the PC market users in "five, maybe" (sector historians question the authenticity of that quote but not proven). He also cited the lack of vision of Western Union, did not see any use for the phone. These companies are fooled by what had occurred and did not stop to think about what they would be able to produce in the future. We ignore them, said Kawasaki. However, he admitted he was a fool once. In the mid 90's, he was called for an interview at Yahoo for the post of CEO. The declined. He believed that the Internet was another activity more for the computer modem. Find things on the web was of limited value, in his opinion. "According to my calculations, that decision cost me U.S. $ 2,000 million.

Sunday, December 12, 2010

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Tuesday, December 7, 2010

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GREEN BACKGROUND. KID

CO2 Financing: What is the green background?

Mexico has staked his prestige climate a good idea: the green background of international financing to reduce emissions (mitigation) y.

...

Will debt or venture capital


? Do granted on concessional or commercial? Do conditions will be different for mitigation and adaptation? Are commitments to finance net reduction of emissions and / or for projects ...


ExpokNews - http://www.expoknews.com/

P R E M E N : D A
FOR CREATING

one million businesses

AND AT LEAST TWO MILLION EMPLOYMENT.
BY THE GREATNESS OF OUR RACE: Book:
http://www.zumodrive.com/share/5w9yZTUxOG
Covenant Network: http: / / www.zumodrive.com/share/5mZWZjRlYm
Network Contract:
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http://emprenda.blogspot.com/
  Email: emprenda@yahoo.com
 
     

Monday, December 6, 2010

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Thursday, December 2, 2010

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Noticias



. ... Change
the ... of poultry ... still alive to take you to kill themselves in their companies in Monterrey
El Siglo de Torreón announced the reopening of the Goat Trail as maquiladora



trail will use as poultry maquiladora By: EDITH Fraire / THE CENTURY TOWER / SAN PEDRO PARTNERSHIP LOOK OUT OF DEBT IS WITH THE FINANCIAL goat breeder social sector say that the Goat Trail opened more than 5 years, is a 'white elephant'.
rotation. Coyotes beat the goat breeders that make up the Union and turn change the goat trail poultry.
THE CENTURY TOWER / EDITH Fraire

signals, came after the Economic Development of the municipal government announced the reopening of the Goat Trail as maquiladora poultry, after 4 ½ years of being without work.

The Goat Trail, located on the secluded San Pedro Industrial Zone, was inaugurated in January 2005 and was first as Federal Inspection Type (TIF). It invested about 14 million pesos, between the Ministry of Agriculture Federal, State Government, Ministry of Economy, Finance, Rural and goat producers themselves, who would be the main beneficiaries, because with the opening of commercialized directly trace their goats, without the intervention of the "coyotes", that as reported at the time the president of the Union of goat producers in the La Laguna, José Antonio Martínez Vázquez.

The social sector goat producers explained that unfortunately lacked organization by administrators to attack the points where the "coyotes" goats bought at lower prices, so buyers still prefer to buy the live animal to move it to kill themselves in their companies in Monterrey. Unfortunately, this practice still continues, with or without a trace. The price that goat producers sell their goats is very low, even for those who sell their milk is worse.
NO MORE GOATS
A week ago, the city Economic Development announced 10 more jobs for the sampetrinos, since the administration of the Goat Trail, decided to open it to kill chickens, with which we can draw useful weight per chicken slaughtered, allowing them to pay the 2 million pesos that the Union owed to the Financial goat breeder since 2005.
City officials commented that the trail will kill chickens, only help with 10 jobs and draw more to the municipality's debt to the Union. Anything but fulfill the purpose for which it was built, push over a thousand poor families living on goats.