The general environment consists of factors external to the organization, which may directly or indirectly impact on trends in the short and long term business. The general environment analysis examines the socio-cultural, technological, political-legal, ecological and environmental issues as a group. The importance and influence of these factors determine the level of depth to the analysis to be performed.
Big companies have the means to influence the situation of the environment, SMEs is their greatest opportunity to anticipate these changes, building the greater flexibility of its structure, to improve their position. The objective of this analysis is to present a diagnosis that allows to develop strategic actions to the environmental opportunities and threats facing the strengths and weaknesses of the organization.
Opportunity: The possibility that the company has to reach a position that allows it to outperform its competitors (a better competitive position.) Companies more flexible, agile and better positioned, will leave with a greater percentage chance of success in the use of them.
Threats: There are bad situations, that surely will be presented in the form of threats.
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