"involves the choice of targets organization, resources to be used and the main policies that will guide the acquisition of those resources. "
" The process by which members of an organization's guidelines provide for their future and develop the procedures and operations necessary to achieve "
Leonard Goodstein .
process of selecting an organization's goals, determine policies and programs needed to achieve specific goals that lead towards the goals and the establishment of the necessary methods to ensure they implement policies and strategic programs.
"The process by which anticipates the future to determine the best alternatives for action and thus avoid being developed by the circumstances. "
Strategic planning allows the company to adapt to new and changing circumstances of operation. It is shaping the future, the target image, that its executives wish for it, in this process, identify opportunities, competitive advantages, risks and weaknesses of the company existing in a horizon of analysis. As a result it produces a document that contains lines of action and allow the company to consolidate a position in your development environment .
Strategic planning should respond to:
What to do? Mission.
Whither? Directionality.
What is the environment? (Political, Socio-Economic) Industrial Organizational Competitive
how? Operational planning.
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