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CREATE PROCEDURE MISSION AND VISION OF THE COMPANY

COMPANY MISSION
Every organization has a mission that defines its purpose and, in essence, aims to answer this question: In what business are we? . Defining the mission of the organization requires management to carefully define the space of your product or service. The determination of the business that is an organization, is applicable to both organizations non-profit or they are.

"It is a lasting statement of objectives that distinguish one organization from other similar
."

is a compendium of the reason for a company, essential to setting goals and strategizing. Also called statement of belief, purpose, philosophy, beliefs, business principles, or statement "to define our company."
Fred David. Strategic Management.

The formulation of a mission shows a long-term vision of an organization, in terms of who wants to be and who wants to serve, describe: the purpose, customers, products or services, markets, philosophy and the basic technology of a company. The formulation of a mission should:

1. Define what the organization and what it aspires to be.
2. Be specific enough to exclude certain activities and wide enough to allow creative growth.
3. Distinguish one organization from all others.
4. Serve as a framework for evaluating current and future activities.
5. Formulated in such clear terms that can be understood across the enterprise. The mission makes the activities of design, implementation and evaluation of strategies much easier. Example

Mission Company: Plumrose
Develop, produce, market and distribute quality food products that exceed the expectations of clients and customers, creating value for our shareholders, benefits to our employees and dealing fairly and professionally to our business partners. "

VISION ENTERPRISE
The vision defined very broadly what is expected in the future of the organization, which is the scope in terms of industry growth and the effective recognition, and because of that recognition.

set of general ideas which provide the framework for what a company wants and expects to see in the future.

The vision points the way that allows senior management to set the course for achieving the expected development of the organization in the future. ELEMENTS


a) formulated by the leaders of the organization.
b) Dimension of Time.
c) Integrator.
d) Comprehensive and detailed.
e) positive and encouraging.
f) Realistic, Possible.
g) Consistent.
h) Spread internally and externally. Example

vision Directoriowebdevenezuela
"create and produce the best advertising language, based on total communication with customers, this will give us all we identify differential and also make us more competitive, achieving and maintaining market leadership. "