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This analysis can also be called "Resources." The objectives, goals and current strategies of the organization provide a framework to analyze their resources. This analysis is necessary to determine its advantages and competitive disadvantages. Both will be referred to the strengths and weaknesses of the organization meet its current and future competitors.

What the administration can do is limited by the resources and capabilities that the organization has, by its human, financial and physical. What they will do is limited by what they can do.

Four steps for internal analysis:
a) Profile of skill and resources.
b) Identify the key requirements for market success.
c) To compare the resource profile with the key requirements for success.
d) Compare the strengths and weaknesses of the organization with that of competitors.