THREE WAYS TO MAKE A STRATEGY
According to Mintzberg
there are 3 modes: Monday, April 28, 2008
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- Entrepreneur. A strong leader, usually the founder, bold and risky decisions more or less intuitively, that is, his opinion is based on the result of personal experience. With centralized power in the hands of the CEO, this type of organization is motivated essentially by a supreme goal: "The steady growth." The formulation of strategies is dominated by actively seek new opportunities, the decisions being guided by a rule not encrypted, but by a personal plan of attack from the boss.
- Adaptive: is also called "Science of Improvisation." Adaptive manager reacts to each situation as it is presented. The adaptive organization timidly progresses in a series of small steps and inconsistent. Adaptive manager has to react defensively to the actions of competitors.
- Planning. provides the framework and a strong sense of direction. The high-level planners follow a systematic procedure that forces them to analyze the environment and organization, to develop a plan to project into the future. Decisions are based on a rational assessment of the opportunities and threats in the environment, being adjusted to be consistent with the mission and overall organizational capabilities.
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