Benefits - Planning consistent strategy provides guidelines for the activities of the organization. When managers use them to your organization are clearly defined objectives and methods to achieve them. In addition, the planning process helps to anticipate problems before they arise and deal with before they become serious.
- Helps managers recognize the risk and insurance opportunities, and choose between them. Careful analysis that provides strategic planning provides you with as much information as they need to make good decisions.
- Minimize the possibility of mistakes and unpleasant surprises, since the objectives, goals and strategies under study rigorous. Disadvantages
- The main one is in danger of creating a huge bureaucracy of planners who may lose contact with the products and customers of the company.
- Sometimes it takes years to recover the huge investment of time, money and personnel that may require a formal planning system.
- sometimes planning tends to limit the organization to the most rational and free of risks.
- Managers learn to develop strategies and targets only those that can withstand detailed analysis of the planning process, thus avoiding the attractive opportunities that requires a high degree of uncertainty or are difficult to analyze and communicate.
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