Once identified an opportunity or threat, look for a number of alternatives that can exploit the situation and make the most and best out of it. Do we continue the same?, If not where do we go? Do we seek new markets? If so, should we venture into the market by buying another company or start?, Maybe we pulling back and consolidate.
strategies have been identified and evaluated, we select one. There is the option of continuing what has been done in the past. However, selecting a new strategy must be consistent with the mission and objectives of the organization and should correspond to their capabilities.
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